ABOUT RLI CONNECT GLOBAL RETAILTAINMENT
RLI Connect Global Retailtainment will take place at the Rose Bowl Stadium in Los Angeles on the 1-2 April for its seventh edition. Los Angeles is at the heart of everything Retailtainment related, with the world’s top retailers and leisure brands present, and we intend to leverage on this by bringing the world’s top entertainment brands to join them to create an event like no other. Entertainment is now an integral part of the evolution of retail real estate, enhancing the customer experience and boosting the attraction of shopping venues. The main focus for RLI Connect Global next year in Los Angeles will be Retailtainment and building on the success of RLI and our deal-making events to date we aim to connect leading leisure and entertainment concepts with developers globally.
RLI Connect Global Retailtainment will be about transforming shopping centres into world-class destinations and it will be the must-attend global deal-making event for 2019, bringing the world of Retail and Entertainment together under one roof creating a networking atmosphere unlike any other. From pre-arranged meetings to networking lounges, there will be one very simple objective, to help you do business. Founder of RLI Connect, Jayne Rafter, says: “People’s perceptions of shopping centres are changing and what customers expect from their shopping experience has undergone a dramatic shift in recent years. Whereas in the past perhaps location was the key topic and most important choice in the development of new retail projects, now it is all about delivering the best possible experience. RLI Connect Global Retailtainment will provide an opportunity for international investors, shopping centre owners and developers to entertain their customers whilst increasing footfall and forming valuable synergies with their traditional retail clients.” Looking forward to the retailers that have traditionally attended RLI Connect, she continues: “It is more important than ever for brick-and-mortar stores to embrace the features that set them apart and make their products and especially their stores, an inviting place for consumers. The concept of Retailtainment is an idea which offers more than just the standard shopping experience and will breathe new life into the retail world, this could be the last hope to restore the magic and the lure of the in-person shopping experience to a consumer landscape that is rapidly drifting away.”
Shoppers of today are looking beyond a transaction when they enter a store; they want a unique shopping experience and crave a sense of excitement about product discovery. The experiential nature of millennials presents a growing opportunity for malls to add Retailtainment options to provide them with experiences to increase their value.
RLI Connect Global Retailtainment will deliver a focused forum for networking and deal-making, providing an opportunity to do a year’s worth of deals in just two days – can you really afford to miss out on this unique opportunity to transform your portfolio into convivial lifestyle venues?
Headline Partner for the seventh consecutive year is ‘Sands Retail’, part of Las Vegas Sands Corporation and a world leader in the development of integrated resort destinations. Returning for the second year is Gold Sponsor ‘Grandscape’, an upcoming development in Texas, US being developed by Nebraska Furniture Mart, a Berkshire Hathaway company.
RLI Connect Global Retailtainment will once again be held alongside the prestigious Global RLI Awards 2019. In association with returning partner, luxury powerhouse Chalhoub Group, the awards will be held on the 3 April at the world-renowned Universal Studios Hollywood. Now in its fourteenth year, the Global RLI Awards continue to attract key global industry figures to celebrate retail and leisure excellence across the globe.