2020 sees the return of RLI Connect Global to London, making its debut at Wembley Stadium, 5-6 May, with a new theme on Placemaking, in one of the most famous stadium’s in the world and a world class venue that attracts some of the biggest events in sport, music and entertainment with more than 2 million visitors per year. Wembley Park itself is undergoing a huge transformation generating a stimulating spectrum of imaginative attractions and experiential destination for our delegates, which is set to attract over 20 million visitors per year once completed.
In today’s Retail world trends come and go, ‘Placemaking’ is a much–discussed topic which has become a talking point within the sector. Shopping Centres have become destinations and placemaking is about transforming these destinations into environments that people want to visit and return to. Building on the success of RLI and our deal-making events to date, we will continue to connect leading Retailers, Leisure Operators and Entertainment concepts with Owners/Developers, Investors and prospective partners globally.
Today's shoppers increasingly prefer urban locations and are more likely to travel, thus creating tourism, which attracts the presence of International brands. International tourist retail expenditure has doubled in the past ten years and is forecast to increase by a further 40% over the next few years. RLI has many long standing relationships with International brands and will bring them to London to explore new markets and international expansion strategies. Founder of RLI Connect, Jayne Rafter, said: 'Although people still enjoy and prefer to shop in stores, they have become more demanding: alongside all the functional aspects of a shopping trip, they want an experience. This is what retail placemaking strives to deliver – the experience along with the functional.' RLI Connect will bring the world of Retail and Entertainment together under one roof creating a networking atmosphere unlike any other. From pre-arranged meetings to networking lounges, there is one very simple objective, to help you do business.
She continues, 'There is a real opportunity for Real Estate Developers and Investors to create and capitalize on places where tourism attracts retail spending and they should plan to add adequate social space, in addition to food and beverage outlets. Successful retail placemaking destinations should allocate at least 23% of GLA to F&B in the future.' RLI Connect Global Placemaking will connect all the right parties to make this happen, delivering a focused forum for networking and deal-making, with an opportunity to do a year’s worth of deals in just two days.' Aside from the normal end-users synonymous with our events we will also be inviting other important companies who help in establishing a place, those in Technology, Sustainability and well-being and Vertical Retail and planning.