Boot Camp
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Following tremendous feedback from attendees at our three previous Mall Management Masterclass’s RLI, the world's only global retail and leisure magazine will join forces next year with Kevin Williams of UK based KWP Limited to host a one day Industry boot-camp during RLI Connect Global in London, its global retail and leisure deal-making forum, with an added focus on Placemaking. Join us at RLI Connect Global, Wembley Stadium on 5th May for a unique One-Day Boot-camp exploring the latest trends in digital out-of-home entertainment. Shopping centres must innovate in order to differentiate and leisure and entertainment concepts offer malls the ability to distinguish themselves from the competition.

Industry specialist Kevin Williams or KWP, undertakes a far reaching presentation covering the major development in Digital Out-of-Home Entertainment as they pertain to reshaping the retail landscape, looking at the key technologies such as, interactive entertainment, VR and AR - as well as the emerging new opportunities such as XR. With examples of how immersive entertainment is being deployed in retail, and the future opportunities that could revolutionize the sector.

Founder of RLI Connect, Jayne Rafter, said: “Although people still enjoy and prefer to shop in stores, they have become more demanding: alongside all the functional aspects of a shopping trip, they want an experience. This is what retail placemaking strives to deliver – the experience along with the functional and our dedicated one day boot-camp will explore how to achieve this successfully.”

One Day "Immersive Entertainment - Retailtainment Bootcamp' - to include:

Virtual Reality and AR opportunities in retail Immersive entertainment, and audience retention.
Overview of the Digital Out-of-Home entertainment scene.
Deployment of immersive entertainment in retail space.
Entertainment driving brand appeal.


Who Should Attend

Asset Managers / Property Managers
Surveyors / Managing Agents
Centre Directors / Managers
Commercialisation Agents
Marketing Companies
Marketing Managers
Advertising Agents
Events Managers

About - Kevin Williams

Kevin Williams has an extensive background in the development and sales of the latest amusement and attraction applications and technologies. A specialist in the Immersive Out-of-Home entertainment industry; well-known through his consultancy KWP Limited; and as a prolific writer and presenter (along with his own news service The Stinger Report), covering the emergence of the new entertainment market. Kevin has co-authored a book covering the sector called ‘The Out-of-Home Interactive Entertainment Frontier’ – working on the “New Edition” of the book. Kevin can be reached at –

About RLI Connect Global Placemaking

RLI Connect Global returns to London in 2020, making its debut at Wembley Stadium, 5-6 May, with a new theme on Placemaking, in one of the most famous stadiums in the world and a world-class venue that attracts some of the biggest events in sport, music and entertainment with more than two million visitors per year.

In today’s Retail world trends come and go, ‘Placemaking’ is a much–discussed topic which has become a talking point within the sector. Shopping Centres have become destinations and placemaking is about transforming these destinations into environments that people want to visit and return to. Building on the success of RLI and our deal-making events to date, we will continue to connect leading Retailers, Leisure Operators and Entertainment concepts with Owners, Developers, Investors and prospective partners globally. Bringing together the world of Retail and Entertainment together under one roof RLI Connect Global creates a networking atmosphere unlike any other. From pre-arranged one to one meetings to networking lounges, there is one very simple objective, to help you do business. RLI Connect Global will offer the opportunity to explore their expansion plans, while examining potential client markets.